BBG, AUDIO-TECHNICA AND HENLEY DESIGNS – WIN, WIN, WIN

WATFORD, 1st AUGUST 2013 – BBG Distribution Ltd has announced a new distribution agreement with Audio-Technica. With immediate effect, BBG will supply Audio-Technica’s range of consumer headphones to UK independent and speciality electrical retailers. BBG will work in tandem with existing distributor Henley Designs who will maintain their primary focus on the audiophile and professional markets. This new arrangement enables Audio-Technica to benefit from each distributor’s strengths and open new markets to the brand’s award-winning portfolio of headphone and AV accessories.

Debbie Simms, Director of Consumer Sales, BBG together with Philippe Renan, EMEA Consumer Export Sales Manager, Audio-Technica

BBG distributes its roster of consumer and professional electronics throughout the UK from its 20,000 square-foot office and warehouse complex in Watford. A subsidiary of Peerless Industries, Inc., BBG celebrates its 20-year anniversary this year and this experience, added to business attributes, such as market-leading training, excellent customer care, and first-rate marketing support makes it perfectly placed to support Audio-Technica’s expansion throughout the UK independent retail area.

Philippe Renan of Audio-Technica said, “It is a real strategic step forwards for Audio-Technica Consumer development in the UK market. Our three companies are strongly motivated to work together and to grow the Audio-Technica audio market share. BBG brings with it a fantastic track record of expertise within the consumer retail sector, building on the outstanding work of Henley Designs in the professional and hi-fi sector.”

Debbie Simms, Director of Consumer Sales at BBG added, “The new agreement is the culmination of many years work in selecting the right partner for our expansion into the buoyant headphone market, that not only have a superb product offering but a story and heritage that differentiates Audio-Technica from the crowd.”  Laurence Armstrong, Managing Director of Henley Designs said “With this new agreement, BBG and Henley are both playing to our strengths and for the benefit of our respective customer bases.  Our combined efforts will increase awareness of the Audio-Technica brand across the market.”

Visit the range of Audio-Technica headphones now available from BBG here.

For more information on the new product lines, please contact your local BBG Area Business Manager or contact BBG head office on 01923 205 610

For more information on the full range of AV accessory solutions and complementary products in the BBG / Peerless AV accessory portfolio visit www.bbg.eu.com.

Press Contact
For more information or to request additional high res images to accompany this release
Jim Edwards  | Senior Marketing Manager  |  BBG Distribution Ltd
jim@bbg.eu.com  |  01923 205 654  |  07957 925 372



About BBG Distribution Ltd
BBG is a subsidiary of Peerless Industries Inc, and boasts an extensive portfolio of innovative AV accessory products including a full range of consumer and professional mounting products, designer AV furniture, latest specification AV connectivity solutions and care & cleaning accessories.  BBG is also exclusive UK representative for premium European brands such as Elipson home audio products and Munari, NorStone & Ateca AV furniture ranges.  All of this is complemented by the Peerless-AV UK and Peerless-AV Europe divisions to focus on professional AV installations and large scale projects giving the company an assortment of products and services that are hard to beat.

About Audio-Technica
Celebrating over 50 years of audio excellence, Audio-Technica is renowned worldwide for a broad range of consumer and professional audio products, including high-performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio-Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theatres, house-of-worship venues, and consumer applications. Learn more at www.eu.audio-technica.com.

About Henley Designs
Henley Designs Ltd. was formed in 1997 as the result of a management buy-out of Ortofon UK. Since then their extensive knowledge of high-quality hi-fi has flourished, and with it a brand portfolio that has continued to develop. In 2012 Henley Designs are proud to boast a product portfolio that incorporates some of the world’s foremost manufacturers of Hi-Fi and DJ equipment. Find out more at www.henleydesigns.co.uk