WATFORD, 3rd APRIL 2014 – BBG, the leading distributor of hi-fi and AV products has joined The Clarity Alliance, the UK hi-fi industry’s trade body, expanding the number of audio brands supporting the work for of the Alliance.

The membership of BBG brings a number of high profile brands into the Alliance, including Audio-Technica, Boston Acoustics, Elipson, Onkyo, Peerless-AV, Roth and Teac and demonstrates the importance that BBG puts on the work of the Alliance to help grow the UK hi-fi industry. And in keeping with the Alliance’s open membership policy, where any business or individual interested in the prosperity of a rapidly changing AV landscape can (and should) get involved, BBG’s portfolio of custom and commercial installation products underlines the importance of the hi-fi industry expanding into new sectors.

Welcoming BBG to the Alliance, Laurence Armstrong, Clarity chairman, says, “There is no doubt that the work of Clarity and its primary objective to help the UK industry develop, is getting noticed by the industry at large. The need for us to shift with the changing market dynamic is essential if we are to continue to offer a relevant product selection and service to the consumer.” He continues, “BBG’s decision to apply for membership and its diverse portfolio of products, which span hi-fi, AV and custom, demonstrates how much importance this leading distributor puts on helping the industry to adapt and grow. We are very pleased to welcome Gordon Dutch, managing director of BBG and his team to Clarity and look forward to working with them.”

Gordon Dutch comments, “For BBG the hi-fi channel is one which is very important to us. The network of high street based independent and small-chain retailers are able to put our products within easy reach of our potential customer base. So it is essential that the high street prospers, not just for us, but also for other manufacturers and distributors of hi-fi and AV equipment. The work that Clarity has embarked upon, to raise awareness of the industry with the general public, is very worthwhile and we are pleased to be able to add our voice and support - by working together the industry can be stronger.”

For more information on the full range of AV accessory solutions and complementary products in the BBG / Peerless AV accessory portfolio visit


Press Contact
For more information or to request additional high res images to accompany this release

Jim Edwards  | Director of Marketing, Consumer Division  |  BBG Distribution Ltd  |  01923 205 654  |  07957 925 372

Phil Hansen  |  The Clarity Alliance Ltd  |  |  07813 893 525

About BBG Distribution Ltd
BBG is a subsidiary of Peerless Industries Inc, and boasts an extensive portfolio of innovative AV accessory products including a full range of consumer and professional mounting products, designer AV furniture, latest specification AV connectivity solutions and care & cleaning accessories.  BBG is also exclusive UK representative for premium European brands such as Elipson home audio products and Munari, NorStone & Ateca AV furniture ranges.  All of this is complemented by the Peerless-AV UK and Peerless-AV Europe divisions to focus on professional AV installations and large scale projects giving the company an assortment of products and services that are hard to beat.

About Clarity
The Clarity Alliance exists to help you get the very best home entertainment experience and to enable the UK’s hi-fi and home cinema industry to work together to inform and educate consumers about the products it makes and the shops that sell them.