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BBG-Peerless Strengthens Sales Team

Debbie Simms appointed Team Leader of Consumer Sales Division

WATFORD, UK – 28th January 2011 – BBG-Peerless, the specialist supplier of audio-visual products and accessories has announced the appointment of Debbie Simms as Team Leader for the Consumer Division Sales Team.

With over 25 years of experience in Consumer Electronics, Debbie has held many senior sales and training roles, most recently being Sales Manager for Independent Retailers at Path Products Ltd., known for the IXOS brand.  Debbie has considerable knowledge of the specialist AV cables and products market and marks a further experienced addition to the existing team at the Watford-based company.

“I am looking forward to the challenges this new role will bring”
said Debbie.  “Working with an established team and an already successful range of products, I hope to deliver more value to Independent retailers by offering new and enhanced profit opportunities.”

Of the appointment, BBG-Peerless' Managing Director Gordon Dutch said "Debbie’s appointment is exciting for us all as she brings a proven track record in sales and developing sell-through programmes for customers.  We pride ourselves on offering the best products, the best customer service, the best marketing and sales support - and now the best account management and sales training will complete the package for our independent retailers."

About Peerless Industries

Peerless Industries, Inc. is a 68-year old designer, manufacturer and distributor of AV solutions including flat panel mount, projector mounts, carts/stands, furniture, cables, screen cleaners and a full assortment of accessories. Peerless manufactures over 3,600 products that serve original equipment manufacturers, retailers and commercial installers in 25 vertical markets through direct salespeople and authorized distribution.


About BBG Distribution Ltd

BBG is a subsidiary of Peerless Industries Inc, which, with its full range of consumer and professional mounting products, designer furniture latest specification AV connectivity solutions and new Care & Cleaning products greatly enhances BBG’s extensive portfolio of innovative AV accessory products.  All of this is complemented by the recently established Peerless-AV UK and Peerless-AV Europe divisions to focus on professional AV installations and large scale projects giving the company an assortment of products and services that are hard to beat.


Media Contacts

BBG Distribution Ltd
(01923) 205 650



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